The company is a small operation based in Stockholm, Sweden where every item is designed and crafted by me, Lars Daniel Gustavsson. All items are crafted from high quality vegetable tanned leather from Tärnsjö Leather in Sweden. Vegetable tanning uses natural tannins in the process, a method that is as environmentally friendly as possible. I only use high quality tooling sides, ~2,5mm thick beautiful leather often used for horse saddlery, to produce my camera straps.

My philosophy is to craft camera straps that should be used and not just be nice to look at. In my opinion, the more the straps are used the more beautiful they will look. My camera straps are made in specific lengths, so that everyone can get exactly the camera strap they prefer. The camera straps are in a timeless design inspired by Leica straps made in the 1960s. All items are produced, packed and shipped by me and therefore I can be sure that every item sold is of highest quality.

Information about vegetable tanning at Tärnsjö Leather.
The story behind the Tärnsjö Leather Tannery.